Dictionary of advertising and direct mail terms /

Bibliographic Details
Main Author:	Imber, Jane
Other Authors:	Toffler, Betsy-Ann
Format:	Book
Language:	English
Published:	New York : Barron's, [1987]
Series:	Barron's business guides.
Subjects:	Advertising > Dictionaries. Advertising, Direct-mail > Dictionaries.

Description
Physical Description:	xi, 514 pages : illustrations ; 18 cm.
ISBN:	0812037650 (pbk.) :