APA (7th ed.) Citation

Bradburn, N. M., & Sudman, S. (1988). Polls & surveys: Understanding what they tell us. Jossey-Bass.

Chicago Style (17th ed.) Citation

Bradburn, Norman M., and Seymour Sudman. Polls & Surveys: Understanding What They Tell Us. San Francisco: Jossey-Bass, 1988.

MLA (9th ed.) Citation

Bradburn, Norman M., and Seymour Sudman. Polls & Surveys: Understanding What They Tell Us. Jossey-Bass, 1988.