Cover Image

Cost-effective marketing research : a guide for marketing managers /

Bibliographic Details
Main Author: Soares, Eric J.
Format: Book
Language:English
Published: New York : Quorum Books, 1988.
Subjects:
Marketing research.
Description
Item Description:Includes index.
Physical Description:xii, 165 pages ; 22 cm.
Bibliography:Bibliography: pages [153]-159.
ISBN:0899302785 (lib. bdg. : alk. paper)