Cognitive and affective responses to advertising /

Bibliographic Details
Corporate Authors:	American Psychological Association. Division of Consumer Psychology, Marketing Science Institute, Needham Harper Worldwide, Conference on Advertising and Consumer Psychology
Other Authors:	Cafferata, Patricia, Tybout, Alice M.
Format:	Conference Proceeding Book
Language:	English
Published:	Lexington, Mass. : Lexington Books, [1989]
Subjects:	Advertising > Psychological aspects > Congresses. Consumer behavior > Congresses.

Description
Item Description:	Edited compilation of papers presented at the Fourth Annual Advertising and Consumer Psychology Conference, held in Chicago, Ill., July 11- 12, 1985, sponsored by Division 23 of the American Psychological Association, the Marketing Science Institute, and Needham Harper Worldwide.
Physical Description:	vii, 414 pages : illustrations ; 24 cm.
Bibliography:	Includes bibliographies and index.
ISBN:	066914830X (alk. paper)