APA (7th ed.) Citation

American Psychological Association. Division of Consumer Psychology, Marketing Science Institute, Needham Harper Worldwide, Conference on Advertising and Consumer Psychology, Cafferata, P., & Tybout, A. M. (1989). Cognitive and affective responses to advertising. Lexington Books.

Chicago Style (17th ed.) Citation

American Psychological Association. Division of Consumer Psychology, Marketing Science Institute, Needham Harper Worldwide, Conference on Advertising and Consumer Psychology, Patricia Cafferata, and Alice M. Tybout. Cognitive and Affective Responses to Advertising. Lexington, Mass.: Lexington Books, 1989.

MLA (9th ed.) Citation

American Psychological Association. Division of Consumer Psychology, et al. Cognitive and Affective Responses to Advertising. Lexington Books, 1989.