Practitioners' conceptions of the advertising process : an initial look /

Bibliographic Details
Main Author:	Courtney, Alice E.
Corporate Author:	Marketing Science Institute
Format:	Book
Language:	English
Published:	Cambridge, Mass. : Marketing Science Institute, 1970.
Series:	Working paper (Marketing Science Institute) Preliminary research report (Marketing Science Institute)
Subjects:	Advertising. Advertising > Research.

Description
Item Description:	"Based on presentations to the Advertising Research Foundation Subcommittee on Advertising Theory and Models, New York, September, 1969, and to the Advertising Research Council, New York, December, 1969".
Physical Description:	25 pages ; 28 cm.