APA (7th ed.) Citation

Courtney, A. E. (1970). Practitioners' conceptions of the advertising process: An initial look. Marketing Science Institute.

Chicago Style (17th ed.) Citation

Courtney, Alice E. Practitioners' Conceptions of the Advertising Process: An Initial Look. Cambridge, Mass.: Marketing Science Institute, 1970.

MLA (9th ed.) Citation

Courtney, Alice E. Practitioners' Conceptions of the Advertising Process: An Initial Look. Marketing Science Institute, 1970.

Warning: These citations may not always be 100% accurate.