Advertising : a behavioral approach for managers /

Bibliographic Details
Main Author:	Faison, Edmund W. J., 1926-1989
Format:	Book
Language:	English
Published:	New York : Wiley, [1980]
Series:	Wiley series in marketing.
Subjects:	Advertising. Advertising > Psychological aspects.

Description
Physical Description:	xiii, 783 pages : illustrations ; 24 cm.
Bibliography:	Includes bibliographies and index.
ISBN:	0471049565