Cover Image

Cases in consumer bahavior /

Bibliographic Details
Main Author: DeBruicker, Stewart
Other Authors: Ward, Scott, 1942-
Format: Book
Language:English
Published: Englewood Cliffs , N.J. : Prentice-Hall, 1980.
Subjects:
Consumers > Case studies.
Marketing research > Case studies.
Motivation research (Marketing) > Case studies.
Description
Physical Description:xii, 415 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references annd index.
ISBN:0131183567 :