APA (7th ed.) Citation

Bucklin, L. P. (1978). Productivity in marketing. American Marketing Association.

Chicago Style (17th ed.) Citation

Bucklin, Louis P. Productivity in Marketing. Chicago: American Marketing Association, 1978.

MLA (9th ed.) Citation

Bucklin, Louis P. Productivity in Marketing. American Marketing Association, 1978.

Warning: These citations may not always be 100% accurate.