Cover Image

Perspectives on strategic marketing management /

Show other versions (1)
Bibliographic Details
Other Authors: Kerin, Roger A., Peterson, Robert A.
Format: Book
Language:English
Published: Boston : Allyn and Bacon, [1980]
Subjects:
Marketing > Management.
Description
Physical Description:xii, 493 pages : illustrations ; 25 cm.
Bibliography:Includes bibliographies.
ISBN:0205067220 :