APA (7th ed.) Citation

Balachandran, S. (1980). New product planning: A guide to information sources. Gale Research Co..

Chicago Style (17th ed.) Citation

Balachandran, Sarojini. New Product Planning: A Guide to Information Sources. Detroit: Gale Research Co., 1980.

MLA (9th ed.) Citation

Balachandran, Sarojini. New Product Planning: A Guide to Information Sources. Gale Research Co., 1980.