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The concept of corporate strategy /

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Bibliographic Details
Main Author: Andrews, Kenneth R. (Kenneth Richmond), 1916-2005
Format: Book
Language:English
Published: Homewood, Ill. : R.D. Irwin, 1980.
Edition:Rev. ed.
Subjects:
Business planning.
Entreprises > Planification.
Business planning
Strategische Planung
Unternehmensplanung
Unternehmenspolitik
bedrijven
businesses
bedrijfsvoering
management
beleid
policy
Strategic Policy
Strategisch beleid
Table of Contents:
  • Chief executive officer, president, or general manager : roles and responsibilities
  • The concept of corporate strategy
  • The company and its environment : relating opportunities to resources
  • The company and its strategists : relating corporate strategy to personal values
  • The company and its responsibilities to society : relating corporate strategy to ethical values
  • The accomplishment of purpose : organizational processes and behavior
  • Strategic management and corporate governance.