APA (7th ed.) Citation

Ray, M. L. (1972). A decision sequence analysis of developments in marketing communication. Marketing Science Institute.

Chicago Style (17th ed.) Citation

Ray, Michael L. A Decision Sequence Analysis of Developments in Marketing Communication. Cambridge, Mass.: Marketing Science Institute, 1972.

MLA (9th ed.) Citation

Ray, Michael L. A Decision Sequence Analysis of Developments in Marketing Communication. Marketing Science Institute, 1972.