Cover Image

A note on alternative approaches to the multidimensional scaling of similarities data /

Bibliographic Details
Main Author: Green, Paul E.
Corporate Author: Marketing Science Institute
Other Authors: Rao, Vithala R.
Format: Book
Language:English
Published: [Cambridge, Mass.] : Marketing Science Institute, 1970.
Series:Technical report (Marketing Science Institute. Research Program)
Subjects:
Consumers' preferences.
Marketing research > Statistical methods.
Scaling (Social sciences)
Description
Item Description:Photographic reproduction.
Physical Description:24 leaves : illustrations ; 28 cm.
Bibliography:Bibliography: pages 23-24.