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Strategic advertising campaigns /

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Bibliographic Details
Main Author: Schultz, Don E.
Other Authors: Martin, Dennis G.
Format: Book
Language:English
Published: Chicago, Ill. : Crain Books, [1979]
Subjects:
Advertising campaigns.
Description
Item Description:Includes index.
Physical Description:viii, 220 pages : illustrations ; 29 cm.
Bibliography:Bibliography: pages 213-215.
ISBN:0872510433