APA (7th ed.) Citation

Schultz, D. E., & Martin, D. G. (1979). Strategic advertising campaigns. Crain Books.

Chicago Style (17th ed.) Citation

Schultz, Don E., and Dennis G. Martin. Strategic Advertising Campaigns. Chicago, Ill.: Crain Books, 1979.

MLA (9th ed.) Citation

Schultz, Don E., and Dennis G. Martin. Strategic Advertising Campaigns. Crain Books, 1979.