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A Basic bibliography on marketing research /

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Bibliographic Details
Other Authors: Ferber, Robert, 1922-, Wales, Hugh G.
Format: Book
Language:English
Published: [Chicago] : American Marketing Association, 1974.
Edition:[3d ed.], 1974 revision.
Series:Bibliography series (American Marketing Association) ; no. 2.
Subjects:
Marketing research > Bibliography.
Description
Item Description:First-2d editions by H. G. Wales and R. Ferber.
Includes index.
Physical Description:x, 299 pages ; 23 cm.