Cover Image

Causal models in marketing /

Bibliographic Details
Main Author: Bagozzi, Richard P.
Format: Book
Language:English
Published: New York : Wiley, [1980]
Series:Theories in marketing series.
Subjects:
Marketing research.
Marketing > Mathematical models.
Description
Item Description:Includes indexes.
Physical Description:xv, 303 pages : illustrations ; 24 cm.
Bibliography:Bibliography: pages 276-293.
ISBN:0471015164