Advertising, the process and practice /
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York :
McGraw-Hill,
[1980]
|
| Series: | McGraw-Hill series in marketing.
|
| Subjects: |
| Item Description: | Includes index. |
|---|---|
| Physical Description: | xxiii, 727 pages, 4 unnumbered leaves of plates : illustrations ; 25 cm. |
| Bibliography: | Bibliography: page [703]. |
| ISBN: | 0070195110 |