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Achieving optimal enrollments and tuition revenues : [a guide to modern methods of market research, student recruitment, and institutional pricing] /

Bibliographic Details
Main Author: Ihlanfeldt, William
Format: Book
Language:English
Published: San Francisco, CA : Jossey-Bass Publishers, 1980.
Edition:1st ed.
Series:Jossey-Bass series in higher education.
Subjects:
Universities and colleges > United States > Admission.
College costs > United States.
Marketing research.
Description
Item Description:Includes index.
Physical Description:xvi, 267 pages : illustrations ; 24 cm.
Bibliography:Bibliography: pages 251-257.
ISBN:0875894526