Using advertising agencies and outside service firms effectively in new product work.
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| Format: | Book |
| Language: | English |
| Published: |
New York :
Association of National Advertisers,
[1978]
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| Subjects: |
| Item Description: | "Published under the auspices of the A.N.A. New Product Marketing Committee." "This report incorporates the proceedings of two mini-conferences conducted on June 15, 1977 in New York City and September 21, 1977 in Chicago." |
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| Physical Description: | 63 pages ; 28 cm. |