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Profitable direct marketing : how to start, improve, or expand any direct marketing operation ... plus 11 detailed case studies of prominent direct marketing companies /

Bibliographic Details
Main Author: Kobs, Jim
Format: Book
Language:English
Published: Chicago, Ill. : Crain Books, [1979]
Subjects:
Marketing > United States.
Marketing > United States > Case studies.
Direct selling > United States.
Description
Item Description:Includes index.
Physical Description:xv, 312 pages : illustrations ; 27 cm.
Bibliography:Bibliography: pages 300-302.
ISBN:0872510379 :