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Marketing research : measurement and method : a text with cases /

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Bibliographic Details
Main Author: Tull, Donald S.
Other Authors: Hawkins, Del I.
Format: Book
Language:English
Published: New York : Macmillan, [1980]
Edition:2d ed.
Subjects:
Marketing research.
Marketing research > Case studies.
Description
Physical Description:xvii, 796 pages : illustrations ; 25 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0024217603
0029796407 (International ed.)