Marketing decision making : concepts and strategy /

Bibliographic Details
Main Author:	Cravens, David W.
Other Authors:	Hills, Gerald E., Woodruff, Robert B.
Format:	Book
Language:	English
Published:	Homewood, Ill. : R. D. Irwin, 1980.
Edition:	Rev. ed.
Series:	Irwin series in marketing.
Subjects:	Marketing > Decision making. Marketing > Management. Marketing.

by Cravens, David W.
Published 1976

Book