Cover Image

Marketing : contemporary dimensions /

Show other versions (3)
Bibliographic Details
Other Authors: Robicheaux, Robert A., Pride, William M., Ferrell, O. C.
Format: Book
Language:English
Published: Boston : Houghton Mifflin, [1980]
Edition:2d ed.
Subjects:
Marketing.
Description
Physical Description:xii, 399 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references.
ISBN:0395285003