Design and marketing of new products /

Bibliographic Details
Main Author: Urban, Glen L.
Other Authors: Hauser, John R.
Format: Book
Language:English
Published: Englewood Cliffs, N.J. : Prentice-Hall, [1980]
Series:Prentice-Hall international series in management.
Subjects:
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by Urban, Glen L.
Published 1993
Book