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Design and marketing of new products /

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Bibliographic Details
Main Author: Urban, Glen L.
Other Authors: Hauser, John R.
Format: Book
Language:English
Published: Englewood Cliffs, N.J. : Prentice-Hall, [1980]
Series:Prentice-Hall international series in management.
Subjects:
New products.
Industrial design > United States.
Description
Item Description:Includes indexes.
Physical Description:xx, 618 pages : illustrations ; 24 cm.
Bibliography:Bibliography: pages 583-608.
ISBN:0132012693