Calculating the reach and frequency of TV schedules : a theoretical approach /

Bibliographic Details
Main Author:	Friedman, Lawrence
Format:	Book
Language:	English
Published:	Cambridge, Mass. : Marketing Science Institute, 1970.
Series:	Working paper (Marketing Science Institute) Preliminary research report (Marketing Science Institute)
Subjects:	Television advertising > Mathematical models. Television viewers > Mathematical models.

Description
Physical Description:	16 pages : illustrations ; 28 cm.
Bibliography:	Bibliography: page 15.