APA (7th ed.) Citation

Friedman, L. (1970). Calculating the reach and frequency of TV schedules: A theoretical approach. Marketing Science Institute.

Chicago Style (17th ed.) Citation

Friedman, Lawrence. Calculating the Reach and Frequency of TV Schedules: A Theoretical Approach. Cambridge, Mass.: Marketing Science Institute, 1970.

MLA (9th ed.) Citation

Friedman, Lawrence. Calculating the Reach and Frequency of TV Schedules: A Theoretical Approach. Marketing Science Institute, 1970.