The product life cycle and world trade patterns /
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Cambridge, Mass. :
Marketing Science Institute,
1970.
|
| Series: | Special report (Marketing Science Institute)
|
| Subjects: |
| Item Description: | "The material in the report is adapted from Professor Stobaugh's forth coming book, The multinational enterprise and the petrochemical industry." |
|---|---|
| Physical Description: | 11 pages : illustrations ; 28 cm. |
| Bibliography: | Includes bibliographical references. |