http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
Marketing strategies for a tough environment
viii, 211 pages : illustrations ; 28 cm.
Peter J. LaPlaca, Newton Frank ; [cover design by Mary Jo Krysinski].
Includes bibliographical references and index.
Series (American Marketing Association) ; no. 45