Marketing strategies for a tough environment : proceedings /

Bibliographic Details
Corporate Author:	American Marketing Association
Other Authors:	La Placa, Peter J., Frank, Newton
Format:	Book
Language:	English
Published:	Chicago Ill. : American Marketing Association, [1980]
Series:	Series (American Marketing Association) ; no. 45.
Subjects:	Marketing > Congresses.

Description
Physical Description:	viii, 211 pages : illustrations ; 28 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	0877571252