Marketing and marketing education: partners or parasites? /

Bibliographic Details
Main Author:	Buzzell, Robert D. (Robert Dow), 1933-
Format:	Book
Language:	English
Published:	Cambridge, Mass. : Marketing Science Institute, 1972.
Series:	Working paper (Marketing Science Institute) Preliminary research report (Marketing Science Institute)
Subjects:	Marketing research. Marketing > Study and teaching. Marketing.

Description
Item Description:	"Adapted from remarks made at a meeting of the Chicago chapter of the American Marketing Association held in Chicago on March 14, 1972."
Physical Description:	13 pages ; 28 cm.
Bibliography:	Bibliographical footnotes.