Decision theory analysis : useful tool for marketing management /

Bibliographic Details
Main Author:	Vatter, Paul A.
Other Authors:	Brown, Rex V., Eskin, Gerald J.
Format:	Book
Language:	English
Published:	Cambridge, Mass. : Marketing Science Institute, 1971.
Series:	Special report (Marketing Science Institute)
Subjects:	Marketing > Management. Decision making.

Description
Item Description:	"This report summarizes the proceedings of a seminar on Decision Theory Analysis held for MSI member companies in May, 1970."
Physical Description:	20 pages : charts. ; 28 cm.