Cover Image

The role of advertising in the marketing mix /

Bibliographic Details
Main Author: Buzzell, Robert D. (Robert Dow), 1933-
Corporate Author: United States. Federal Trade Commission
Format: Book
Language:English
Published: [Cambridge, Mass.] : [Marketing Science Institute], [1971]
Series:Special report (Marketing Science Institute)
Subjects:
Advertising.
Marketing.
Description
Item Description:"Prepared for the Federal Trade Commission's hearings on modern advertising practices--October, 1971."
Physical Description:20 pages : illustrations ; 28 cm.
Bibliography:Bibliographical footnotes.