An adaptive optimization model for setting advertising budgets /

Bibliographic Details
Main Author:	Rich, Kenneth L.
Format:	Book
Language:	English
Published:	Cambridge, Mass. : Marketing Science Institute, 1971.
Series:	Working paper (Marketing Science Institute)
Subjects:	Advertising > Mathematical models.

Description
Physical Description:	40 pages : illustrations ; 28 cm.
Bibliography:	Bibliography: page 39.