APA (7th ed.) Citation

Rich, K. L. (1971). An adaptive optimization model for setting advertising budgets. Marketing Science Institute.

Chicago Style (17th ed.) Citation

Rich, Kenneth L. An Adaptive Optimization Model for Setting Advertising Budgets. Cambridge, Mass.: Marketing Science Institute, 1971.

MLA (9th ed.) Citation

Rich, Kenneth L. An Adaptive Optimization Model for Setting Advertising Budgets. Marketing Science Institute, 1971.