Cover Image

Communication research and advertising practice /

Bibliographic Details
Main Author: Ward, Scott
Format: Book
Language:English
Published: Cambridge, Mass. : Marketing Science Institute, 1970.
Series:Working paper (Marketing Science Institute)
Preliminary research report (Marketing Science Institute)
Subjects:
Advertising.
Communication.
Description
Item Description:"Based on a presentation to the Anheuser-Busch Marketing Seminar, St. Charles, Illinois, November 1969".
Physical Description:20 pages : illustrations ; 28 cm.
Bibliography:Includes bibliographical references.