On-line computer applications in marketing and marketing research /

Bibliographic Details
Main Author:	Montgomery, David B. (David Bruce)
Format:	Book
Language:	English
Published:	Cambridge, Mass. : Marketing Science Institute, 1971.
Series:	Working paper (Marketing Science Institute) Preliminary research report (Marketing Science Institute)
Subjects:	Marketing research > Data processing. Marketing > Data processing.

Description
Physical Description:	42 pages ; 28 cm.
Bibliography:	Bibliography: page 41.