APA (7th ed.) Citation

Montgomery, D. B. (1971). On-line computer applications in marketing and marketing research. Marketing Science Institute.

Chicago Style (17th ed.) Citation

Montgomery, David B. On-line Computer Applications in Marketing and Marketing Research. Cambridge, Mass.: Marketing Science Institute, 1971.

MLA (9th ed.) Citation

Montgomery, David B. On-line Computer Applications in Marketing and Marketing Research. Marketing Science Institute, 1971.