Market planning for new industrial products /

Bibliographic Details
Main Author:	Choffray, Jean-Marie
Other Authors:	Lilien, Gary L., 1946-
Format:	Book
Language:	English
Published:	New York : Wiley, [1980]
Series:	Ronald series on marketing management.
Subjects:	Product management. Product management > Case studies. New products.

Description
Item Description:	"A Ronald Press publication." Includes indexes.
Physical Description:	xv, 294 pages : illustrations ; 25 cm.
Bibliography:	Bibliography: pages 274-285.
ISBN:	0471049182