Developing new products and repositioning mature brands : a risk-reduction system that produces investment alternatives /
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York :
Wiley,
[1980]
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| Series: | Ronald series on marketing management.
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| Subjects: |
| Item Description: | "A Ronald Press publication." Includes index. |
|---|---|
| Physical Description: | xii, 253 pages, 1 unnumbered folded leaf : illustrations ; 23 cm. |
| Bibliography: | Bibliography: page 249. |
| ISBN: | 0471046345 |