National account marketing handbook /

Key account plans : the practitioners' guide to profitable planning /
by: Ryals, Lynette
Published: (2008)

Key account management : learning from supplier and customer perspectives /
by: McDonald, Malcolm
Published: (1998)

Successful large account management /
by: Miller, Robert B. (Robert Bruce), 1931-
Published: (1991)

Handbook of strategic account management : a comprehensive resource /
by: Woodburn, Diana
Published: (2014)

Key account management /
by: Rock, John
Published: (1998)

Key account management : tools and techniques for achieving profitable key supplier status /
by: Cheverton, Peter
Published: (2015)

Key account management : tools and techniques for achieving profitable key supplier status /
by: Cheverton, Peter
Published: (2008)

Malcolm McDonald on key account management /
by: McDonald, Malcolm, et al.
Published: (2017)

The seven keys to managing strategic accounts /
by: Sherman, Sallie
Published: (2003)

Key account management : strategies to leverage information, technology, and relationships to deliver value to large customers /
by: Le Bon, Joël (College teacher), et al.
Published: (2015)

Key account management : a complete action kit of tools and techniques for achieving profitable key supplier status /
by: Cheverton, Peter
Published: (2004)

A practitioner's guide to account-based marketing : accelerating growth in strategic accounts /
by: Burgess, Bev, et al.
Published: (2017)

Key account management : tools and techniques for achieving profitable key supplier status /
by: Cheverton, Peter
Published: (2012)

Manage globally, sell locally : the art of strategic account management /
by: Blackstone, A. Lee
Published: (1995)

Key customers : how to manage them profitably /
by: McDonald, Malcolm
Published: (2000)

Key account management in financial services : tools and techniques for building strong relationships with major clients /
Published: (2004)

Strategic customer planning : how to develop and implement a strategic account plan /
by: Melkman, Alan
Published: (2006)

Global account management : creating value /
by: Hennessey, Hubert D.
Published: (2003)

Agency account handling : avoiding blood, sweat and tears /
by: Sims, Michael
Published: (2004)

Business relationship management and marketing : mastering business markets /
Published: (2015)

Key account management in business-to-business markets : an assessment of its economic value /
by: Wengler, Stefan
Published: (2006)

Successful market penetration : how to shorten the sales cycle by making the first sale the first time /
by: Hanan, Mack
Published: (1987)

Handbook of strategic account management : a comprehensive resource /
by: Woodburn, Diana
Published: (2014)

Selling to major accounts : tools, techniques, and practical solutions for the sales manager /
by: Bacon, Terry R.
Published: (1999)

Consultative selling : the Hanan formula for high-margin sales at high levels /
by: Hanan, Mack
Published: (1999)

Consultative selling : the Hanan formula for high-margin sales at high levels /
by: Hanan, Mack
Published: (2004)

Consultative selling : the Hanan formula for high-margin sales at high levels /
by: Hanan, Mack
Published: (2011)

Pushing the numbers in marketing : a real-world guide to essential financial analysis /
by: Rados, David L., 1933-
Published: (1992)

The seven keys to managing strategic accounts /
by: Sherman, Sallie
Published: (2003)

Visionary selling : how to get to top executive--and how to sell them when you're there /
by: Geraghty, Barbara, 1949-
Published: (1998)

Accountable marketing : the economics of data-driven marketing /
by: Rosenwald, Peter J., consultant
Published: (2004)

Marketing handbook /
Published: (1985)

Handbook of the economics of marketing.
Published: (2019)

Ryder Rides : the synergy between accounting and marketing /
by: Rankin, Robert, active 2020, et al.
Published: (2020)

Marketing accountability : how to measure marketing effectiveness /
by: McDonald, Malcolm
Published: (2009)

Marketing handbook /
by: Frey, Albert Wesley, 1898-1987
Published: (1965)