Effective frequency : the relationship between frequency and advertising effectiveness /

Bibliographic Details
Main Author:	Naples, Michael J.
Format:	Book
Language:	English
Published:	New York, N.Y. : Association of National Advertisers, [1979]
Subjects:	Advertising media planning > United States. Advertising > Research > United States. Advertising > United States > Cost effectiveness.

Description
Physical Description:	vi, 140 pages : illustrations ; 27 cm.
Bibliography:	Bibliography: pages 135-140.