Cover Image

Readings in managing the marketing research function /

Bibliographic Details
Other Authors: Adler, Lee, Mayer, Charles S.
Format: Book
Language:English
Published: Chicago, Ill. : American Marketing Association, [1980]
Subjects:
Marketing research.
Description
Physical Description:vii, 191 pages : illustrations ; 28 cm.
Bibliography:Includes bibliographical references.
ISBN:0877581368