Cover Image

Modern marketing management /

Bibliographic Details
Other Authors: Marcus, Burton
Format: Book
Language:English
Published: New York : Random House, Business Division, [1980]
Edition:Rev. ed.
Subjects:
Marketing.
Marketing > Management.
Marketing > Case studies.
Description
Item Description:First edition published in 1975 under title: Modern marketing.
Physical Description:xxii, 709, xvii, pages : illustrations ; 24 cm.
Bibliography:Includes bibliographies and indexes.
ISBN:0394322541 :