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The Dartnell sales promotion handbook /

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Bibliographic Details
Corporate Author: Dartnell Corporation
Other Authors: Riso, Ovid
Format: Book
Language:English
Published: Chicago : The Corporation, [1973]
Edition:6th ed.
Series:Dartnell handbook for sales, advertising and sales promotion executives.
Subjects:
Sales promotion.
Description
Item Description:First edition published in 1950 under title: Sales promotion handbook.
Physical Description:1206 pages : illustrations ; 23 cm.