APA (7th ed.) Citation

Dartnell Corporation & Riso, O. (1973). The Dartnell sales promotion handbook (6th ed.). The Corporation.

Chicago Style (17th ed.) Citation

Dartnell Corporation and Ovid Riso. The Dartnell Sales Promotion Handbook. 6th ed. Chicago: The Corporation, 1973.

MLA (9th ed.) Citation

Dartnell Corporation and Ovid Riso. The Dartnell Sales Promotion Handbook. 6th ed. The Corporation, 1973.

Warning: These citations may not always be 100% accurate.