The fundamentals and practice of marketing /
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
London :
Heinemann ;
1978.
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| Subjects: |
| Item Description: | "Published on behalf of the Institute of Marketing and the CAM Foundation." |
|---|---|
| Physical Description: | vii, 213 pages : illustrations ; 23 cm. |
| Bibliography: | Includes bibliographies and index. |
| ISBN: | 0434922633 |